Social media is now the number one referral method where both good and bad feedback can go viral, your business needs to ensure the following is in order:
• Customer satisfaction – expectations of service are high and fans are now posting their grievances on social media pages. If your business is not able to deal with criticism and complaints effectively, it will ultimately affect your sales negatively.
• Active moderation – social media trolls are active and can be vicious. Moderation is key towards managing press and ensuring negativity is dealt with appropriately.
• Response times – customers are online 24 hours a day. If they can’t reach you immediately, they will move on quickly to the next best seller.
• Community growth – engagement is key towards building your brand, and will contribute to healthy sales. An engaged community will lead to strong brand awareness, driving clicks to your website.
A focused digital and social media strategy will ensure your website will be seen, ultimately leading to increased sales and return on investment